Fake It To Make It is a simulation-style game where players take on the role of someone creating and distributing fake news for profit. Players learn how misinformation is created, spread, and emotionally targeted, and leave better prepared to be skeptical of misinformation that they encounter in the future.

Players progress through the game by completing a series of intermediate goals that walk them through the gameplay mechanics and the basics of emotional targeting. They have relative freedom to create the types of sites and articles they’d like. However, the intermediate goals and financial incentives nudge them towards creating politically-divided sites, selecting articles that inspire negative emotions like fear and anger, and distributing their articles to politically sympathetic groups. These incentives are reality-based, in the hope that players will leave a better understanding of how fake news can spread in the real world, generate healthy skepticism, and investigate dubious claims. Learn how to spot fake news, and help reduce its reach.